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Krishna Peri
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Independent concept

· Product Design, UX Research, 0-to-1

Sway

A group decision, in six swipes

Design thinking for a web app that turns the endless "so where do you want to eat?" spiral into a fast, login-free group vote - six restaurant cards, a swipe each, and one confident pick.

An original, independent product concept - not a client engagement.

Swipes to a group decision
6
Personas mapped
5
Weeks across five phases
14

The deck

14 slides
Cover - Sway, a group decision in six swipes. UX design thinking deck.
01Cover - Sway, a group decision in six swipes. UX design thinking deck.
What is Sway - the current flow: set the scene, deal the deck, share to vote, tally & go.
02What is Sway - the current flow: set the scene, deal the deck, share to vote, tally & go.
The vision, in two sentences - challenge statement and the Sway elevator pitch.
03The vision, in two sentences - challenge statement and the Sway elevator pitch.
From input to acceleration - the full process, from team setup to funding and product acceleration.
04From input to acceleration - the full process, from team setup to funding and product acceleration.
Fourteen weeks, five phases - the project timeline from input & setup to output.
05Fourteen weeks, five phases - the project timeline from input & setup to output.
Who and what we need - the five-person core team and supporting resources.
06Who and what we need - the five-person core team and supporting resources.
Five people who need Sway - the couple, the indecisive foodie, the group host, the busy parent, and the traveler.
07Five people who need Sway - the couple, the indecisive foodie, the group host, the busy parent, and the traveler.
Persona deep dive: Alex & Sam - the priority persona, a two-year couple stuck in the "you pick" loop.
08Persona deep dive: Alex & Sam - the priority persona, a two-year couple stuck in the "you pick" loop.
Persona deep dive: Maya & Jordan - the indecisive foodie and the group host.
09Persona deep dive: Maya & Jordan - the indecisive foodie and the group host.
Persona deep dive: Priya & Tomás - the busy parent and the traveler.
10Persona deep dive: Priya & Tomás - the busy parent and the traveler.
Where Sway wins - competitor analysis across enablers, home-grown tools, and full-site platforms.
11Where Sway wins - competitor analysis across enablers, home-grown tools, and full-site platforms.
What ships in v2 - twelve targeted upgrades across flow & modes, filters & inputs, and decide & act.
12What ships in v2 - twelve targeted upgrades across flow & modes, filters & inputs, and decide & act.
How Sway grows up - four phases from MVP to platform, scaling from under 5K to 1M+ sessions a month.
13How Sway grows up - four phases from MVP to platform, scaling from under 5K to 1M+ sessions a month.
What happens next - the ask: lock the persona set, approve the plan, prioritize fixes, meet at week four.
14What happens next - the ask: lock the persona set, approve the plan, prioritize fixes, meet at week four.
Open to senior & staff roles

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