Writing
Ideas, research, and the thinking behind the work.
Concept decks I made for interviews and small projects, plus short notes on the frameworks I use in practice. None of this is shipped product. It's the thinking I do before design starts.
Decks
Concept decks from interviews & ideation.
Notes & frameworks
How I work, in short essays.
Playbooks pulled from the decks above. They cover the checkpoints I use on most projects, from turning a vague ask into a problem statement to turning raw research into themes a team can act on.
- 01
Challenge Framing
Turning a vague ask into a workable problem statement
- 02
Stakeholder Strategy
Mapping who needs to be won over, and how
- 03
Hypothesis Creation
Forming testable bets before you build anything
- 04
Customer Journey Map
Laying out the full experience to find the gaps
- 05
Open-Ended VOC
Gathering unbiased signal straight from customers
- 06
Data Synthesis
Turning raw research into themes worth acting on
Open to senior and staff roles
Seen work you'd want on your team?
Book a 30-minute intro call, or email me. I reply within a day.