Writing
Ideas, research, and the thinking behind the work.
Concept decks I put together for interviews and small projects, plus short notes on the frameworks I actually run in practice. Not shipped product — the slides and essays that came before it.
Decks
Concept decks from interviews & ideation.
Notes & Frameworks
How I actually work, in short essays.
Playbooks pulled from the decks above — the checkpoints I run through on every project, from framing a vague ask into a problem statement to turning raw research into themes worth acting on.
- 01
Challenge Framing
Turning a vague ask into a workable problem statement
- 02
Stakeholder Strategy
Mapping who needs to be won over, and how
- 03
Hypothesis Creation
Forming testable bets before you build anything
- 04
Customer Journey Map
Laying out the end-to-end experience to find the gaps
- 05
Open-Ended VOC
Gathering unbiased signal straight from customers
- 06
Data Synthesis
Turning raw research into themes worth acting on
Seen work you'd want on your team?
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