Case studies

Enterprise product work, end to end.

Fidelity Investments · Fintech

Stratum: API Producer and Consumer Dashboard

Redesigning Fidelity’s internal DevOps platform for API creation, onboarding, and governance, cutting time-to-find documentation by 42% and lifting FDS compliance from ~45% to 95%.

Faster to locate API docs: 42%Faster to locate API docs
Higher onboarding task success: 33%Higher onboarding task success

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Ford Motor Company · Automobile

Ford Pro: Upfitting Vehicle Configuration

Designing Ford Pro’s one-stop build-and-price experience for dealerships, upfitters, and fleet customers, replacing a fragmented, no-centralized-system search for vehicle upfits.

Persona groups interviewed: 4Persona groups interviewed
Core upfitting capabilities: 3Core upfitting capabilities

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Gilbarco Veeder-Root · Vontier · Convenience Store Retail

Juxta

Reimagining the convenience store as a $3.2BN micro-retail opportunity, validated with 34+ retailers across North America, Europe, and the UAE.

TAM identified: $3.2BNTAM identified
Retailers interviewed, NA + EU: 34+Retailers interviewed, NA + EU

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Gilbarco Veeder-Root · Oil & Gas

EU Connected Dispenser

Designing a remote dispenser monitoring suite for European forecourts, validated with 57 stakeholder interviews and a prototype that scored 8.8/10 on willingness to pay.

Stakeholder interviews: 57Stakeholder interviews
Of interviews conducted: 33 hrsOf interviews conducted

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Gilbarco Veeder-Root · Oil & Gas

Hydrogen Remote Monitoring

Validating a hydrogen remote site management hypothesis with 6 operators and technicians, then pivoting to a tactical plan for extending the existing ANGI portal to H2.

Current site equipment uptime: <60%Current site equipment uptime
Operators & technicians interviewed: 6Operators & technicians interviewed

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Amtrak Technologies · Transportation

Amtrak: Schedule Change Automation (SCA)

Designing a user-friendly schedule change automation tool that reduces Amtrak staff dependency on the legacy ARROW system and facilitates system-wide cancellation statuses.

Target user groups: 4Target user groups
Step request flow: Create to Complete: 5Step request flow: Create to Complete

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Matco Tools · Automotive

Matco Consumables Supply

Validating a new consumables business for Matco through 160+ in-person shop-owner interviews, then designing the go-to-market model to scale it nationally.

Shops served nationwide: 150k+Shops served nationwide
Distributors (DBRs): 1,900Distributors (DBRs)

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